A red carpet is traditionally used to mark the route taken by heads of state on ceremonial and formal occasions, and has in recent decades been extended to use by VIPs and celebrities at formal events.
Video Red carpet
History
The earliest known reference to walking a red carpet in literature is in the play Agamemnon by Aeschylus, written in 458 BC. When the title character returns from Troy, he is greeted by his vengeful wife Clytemnestra who offers him a red path to walk upon:
Now my beloved, step down from your chariot, and let not your foot, my lord, touch the Earth. Servants, let there be spread before the house he never expected to see, where Justice leads him in, a crimson path.
Agamemnon, knowing that only gods walk on such luxury, responds with trepidation:
I am a mortal, a man; I cannot trample upon these tinted splendors without fear thrown in my path.
Oriental carpets in Renaissance painting often show rugs and carpets, patterned but with red often the main background colour, laid on the steps to a throne, or on a dais where rulers or sacred figures are placed.
A red carpet was rolled out to a river to welcome the arrival of United States president James Monroe in 1821. In 1902, The New York Central Railroad used plush crimson carpets to direct people as they boarded their 20th Century Limited passenger train. This is believed to be the origin of the phrase "red-carpet treatment". Film premieres are often laid down with red carpets.
It wasn't until the 1920s that the red carpet and Hollywood became truly synonymous. The crimson-hued carpet was unfurled for the Hollywood premiere of Robin Hood, starring Douglas Fairbanks, in front of the Egyptian Theatre in 1922. And for the following decades, there were only few places where the public could catch a glimpse of charismatic stars like Clark Gable, Jimmy Stewart and Grace Kelly, and the red carpet was one of them.
Then, in 1961, the red carpet was introduced at the Academy Awards at the Santa Monica Civic Auditorium. A few years later, the broadcasters of the ceremony opted to film outside the venue, showing the arrival of guests as they stepped out of their limousines. From this point in 1964, the red carpet became a globally acknowledged focal point for actors and actresses to make a grand entrance and showcase themselves at the Oscars.
Maps Red carpet
Publicity events
A red carpet is also used in gala celebrity events such as the Academy Awards, Golden Globe Awards, Grammy Awards, Met Gala and BAFTAs. While the awards take place inside, much of the publicity and excitement takes place outside with journalists discussing the red carpet fashions, what designers are being worn by which stars and photographers taking pictures. This is now a spectacular international product placement arena of great importance to the fashion industry. Red carpets are often coupled with publicity backdrops which contain brand logos or emblems for photography purposes.
Carpeting in other colors may replace red in some instances to honor a certain cause or for a sponsored event, the sponsor's logo colors, such as a "green carpet" to promote environmental awareness, or for the Nickelodeon Kids' Choice Awards, an orange carpet is used instead to go with the network's primary imaging color. MTV uses a blue colored carpet for their Video Music Awards.
Common items at red carpet events are step and repeat banners which allow sponsors to display logos at the event.
Other
More generally, "red carpet treatment" and "rolling out the red carpet" refer to any special efforts made in the interests of hospitality.
United Airlines operates a series of VIP lounges at major airports that were formerly known as "Red Carpet Clubs". Red carpet is now commonly offered to all Heads of States on their official visits to other countries.
See also
- Red carpet fashion
References
Source of the article : Wikipedia
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